Peace of Mind Mobile Service: Marketing Plan / Marketing Plan for Service Providing Organization Name
Describe the target market.
Identify the size of your potential target market
4 Is of Marketing
The cellphone service, Peace of Mind Mobile, is specifically designed for children. It includes features such as Internet safety measures and tracking capabilities, for parents to be worry-free when their kids use mobile phones.
Describe the target market.
The key target market for this service is parents, because of current emphasis placed by advertisers and sellers on customer brand loyalty. The advertising strategy of 'Peace of Mind Mobile' service inculcates in parents a feeling of security, appropriately influencing the niche market of the firm. Competent personnel skills and technology utilized by the firm also form a great means for targeting parents (Article Institutes, 2015).
Identify the size of your potential target market
Peace of Mind Mobile service has an immense potential market, comprising all parents. Individuals of the Baby Boomer era are now, typically, parents to college-going teenagers, or have little grandkids; this age group is now encountering parenthood needs, unique to the 21st century. Parents belonging to Gen X are normally drawn to services, which offer easy solutions to everyday issues, whereas Millennials -- the youngest of parents today --are more responsive to emotional advertisements and well-being-enhancing services. The mobile service, Peace of Mind Mobile, is capable of catering to all generations of parents by ensuring child security through leveraging of internet safeguard and tracking capabilities (Article Institutes, 2015)
SWOT analysis
Strengths
Design and Innovation
There are many opportunities for the company, emerging from the budding ad industry in mobile services, and increasing market demands for high-quality application processing chips; these will subsequently lead to increased demands for the firm's offering, and improve profitability. The company, however, needs to direct its key focus towards its weaknesses, and endeavor to increase profit margins. This can be done by drawing in more clients by means of satisfactory service. Additionally, the organization must closely watch any changing trends in technology, success patterns, and reasons for consumer brand switching for maintaining customer loyalty and making stable profits.
The 4Is of Marketing
The set of decisions a company must take prior to introducing a novel product or service into the market is known as marketing mix. There…
